Médiacité Liège – an unique architectural composition in the heart of Wallonia

5.3 million clients and visitors in the first year after opening, about 8.5 million visitors in recent years, an impressive architectural brilliance and a stunning presence in the surrounding space! This is Médiacité! The amazing architectural masterpiece is undoubtedly one of the most explicit examples of modern urban environment, a symbol of the contemporary city of Liège. This multi-cultural and commercial complex is extremely ingenious solution in a former industrial area, almost in the center of city, in Longdoz district. At the site of the former Longdoz station, which was demolished in 1975 and the ancient commercial gallery, on 6,5 hectares today Médiacité animate in a unique way this region of Liège with its silver aluminum lines and shapes, connecting the inside of the Longdoz and the great river Maas. The unique architectural forms are shrinking and dilate, passing smoothly through the neighborhood space and create an overall architectural image. Dressed in aluminum and glass, with its stunning architectural plasticity, the Médiacité dominates the environment as an architectural pearl, an eloquent example of the boundless creative imagination! This entire intricate network of steel ribs and colored glazing change continually the form of the architectural body, sculpting in this way the volume of commercial complex, ending with a glass roof on its length along the 400 meters. Stepping out in whimsical lines almost the shore of Maas, suddenly stops to surround with its modern form one open square space, organically linked to the whole complex, where can held events and media appearances outdoors.

Médiacité opened on October 21, 2009. Built on 54400 m² (54,4 acres) surface above ground, 78670 m² surface underground, Médiacité provide space for commercial, cultural, entertainment and recreational activities, and is ultra modern, contemporary shopping center in type City Mall. It's also the seat of the new studios of the largest Belgian television and radio company RTBF. Médiacité has a separate cinema complex with 6 to 8 rooms and an ice rink opened in December 2012. The Mall has about 130 stores and employs more than 1,200 workers places. Some leading brands are presented for the first time in Wallonia as McGregor and Gaastra, also Tom Tailor. Extremely important for the convenience of customers and visitors of the mall is the creation of 2,350 underground parking spaces.

This glamorous architectural image that dominates the entire Longdoz district, is created on the idea and assignment of Pieter Wilhelm (CEO), Wilhelm & Co Group SA. The architectural project was entrusted to Jaspers-Eyers Architects in cooperation with Ron Arad Architects and Chapman Taylor. One of the best professionals in Europe took part in various stages of design and construction of unique Médiacité, including the civil engineers TPF, Buro Happold, London and the internalisation is by Wilhelm & Co Architecture & Design. The stunning roof construction bears the signature of architect-designer Ron Arad, Ron Arad Architects. One of the biggest advantages of Médiacité is a special certificate, awarded by BREEAM for  efficiency and environmental performance of the building, taking into account ecological changes and the need to resource efficient and environmentally friendly. Médiacité is the first building in Belgium with BREEAM certification and according to BRE Global, this is one of the first in Europe, received certification at the design stage with such a prestigious award. With all these design and technological advantages Médiacité is impactful  first with its inimitable vision and emotion of admiration that causes! And with the incredible variety of entertainment, shopping, meeting friends in the cozy cafes and restaurants, and its unique atmosphere!

Address: Médiacité, Boulevard Raymond Poincaré 7, 4020 Liège, Belgium

Related images

The architectural landmark Médiacité (fragment) of Liège in Belgium

Médiacité (entrance), the new commercial and multicultural complex in Liège, Belgium

Médiacité (entrance), the new commercial and multicultural complex in Liège, Belgium

Médiacité (inside), the new commercial and multicultural complex in Liège, Belgium

The architectural landmark Médiacité (fragment) of Liège in Belgium

The architectural landmark Médiacité (fragment) of Liège in Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The amazing trade center Médiacité (interior), an architectural sign of Liège, Belgium

The architectural landmark Médiacité (fragment) of Liège in Belgium

The Cinemas and Ice Skating Rink at the Médiacité complex, Liège, Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

The Cinemas and Ice Skating Rink at the Médiacité complex, Liège, Belgium

The architectural landmark Médiacité (fragment) of Liège in Belgium

The architectural landmark Médiacité (fragment) of Liège in Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

The impressive architecture of Médiacité (fragment) in Liège, Belgium

Related links

http://www.mediacite.be/en/

http://www.wilhelmandco.be/en/projets/mediacite/

http://www.jaspers-eyers.be/mediacit%C3%A9

http://www.archdaily.com/84872/mediacite-ron-arad-architects